Efficiency, Power, and Beauty, but not perfect.
I love the looks, feel, comfort and handling of this car. Unfortunately, when I compare this Limited version to the 2019 Ioniq Limited I had previously, there are some shortcomings. They didn't omit luxuries, they omitted sensible features.
For example, the backup camera is more prone to dirt/water and requires regular cleaning. The exterior trunk release button is small and hard to press, and not in a logical place to grab and open the trunk. Despite the manual's claim, the drive mode must be configured every time you drive if you want a mode other than normal.
For some reason they did not include sunglasses storage or garage door buttons, features I used almost daily. Engine noise is surprisingly loud at times for a modern hybrid vehicle. Finally, a feature which has apparently been the focus of complaints for years persists; the massive interior grab handle separating the front seats is obtrusive and my wife hates it between us.
Overall, despite these flaws, the room for passengers and cargo, the performance and comfort, and the fuel efficiency of this hybrid has me pleased.