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Liccardi Ford, Inc.

Average Score
Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5
1.7
(17 Reviews)
-50
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-50
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(908) 561-7500
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1615 U.S. 22 Watchung, NJ 07069
Liccardi Ford, Inc.'s Reviews
Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5Overall Rating 1.7/5
1.7
(17 Reviews)

TT
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Tim T.
Browns Mills, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
12/06/2024
0
Won't experience ever
4.3
(2,260)
5
4
3
2
1
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Tim Tipperreiter
3 reviews
Very poor dealership. I spoke to sales on a truck. Advised them I am 1.5 hours away and wanted to look at the truck. I took time from work as did my wife. Drove to dealership with tolls and fuel to look over the truck. Spent 30 minutes … More

Liccardi Ford (Owner)
a day ago
Dear Tim,
You were informed that another customer had arrived before you and was already looking at the vehicle. We gave that customer the opportunity to evaluate the vehicle while they decided what to do. However, since they were the first to arrive, we are committed to selling the vehicle to them. I made sure to explain the situation and apologized for any inconvenience, but I believe we followed our standard procedures. If you have any other questions or concerns please contact the dealership directly. Thank you.

Matt Reeves
6 reviews·2 photos
2 months ago
Recently purchased a car from here and I was fortunate enough to have Juan help me through the whole process. I was extremely skeptical because I normally lease vehicles to avoid purchasing a lemon or being taken advantage of as far as the … More
Photo 1 in review by Matt Reeves
Photo 2 in review by Matt Reeves

Liccardi Ford (Owner)
2 months ago
Thank you for taking the time to share your positive experience with us! We are delighted to hear that Juan provided you with exceptional service during your car purchase. It’s great to know that his dedication and follow-up made a significant impact on your experience, especially given your previous leasing preferences.

We appreciate your recommendation and will be sure to pass along your kind words to Juan. If you have any further questions or need assistance in the future, please don’t hesitate to reach out.
Thank you for choosing us!

Nischal Varun
10 reviews
6 days ago
New
Getting your Ford serviced at Liccardi is always smooth and professional. Harold is an amazing Service Advisor. Harold always ensures you have the best outcome for your service whatever it may be. Thorough professional and great to work … More

Liccardi Ford (Owner)
5 days ago
Dear Nischal,

Thank you for your kind words and for taking the time to share your experience! We’re so glad to hear that Harold has consistently provided you with excellent service and that both our sales and service teams have met your expectations. Your recommendation means a lot to us, and we’re thrilled that you’re happy with your Explorer and the service you’ve received.

If you ever need anything in the future, don’t hesitate to reach out. We look forward to continuing to serve you!

tina healing
7 reviews·1 photo
3 months ago
I recently purchased a 2024 Lincoln Navigator from Liccardi Lincoln, and the experience was nothing short of exceptional. From the moment I walked into the dealership, I was greeted with professionalism and warmth. Luis, my salesman, was … More
Photo 1 in review by tina healing

Liccardi Ford (Owner)
3 months ago
Thank you for taking the time to share your positive experience Liccardi Lincoln. We are delighted to hear that your recent purchase of the 2024 Lincoln Navigator was exceptional.

We greatly appreciate your kind words about Luis and our team. It is our goal to provide a professional yet welcoming environment, and we are pleased that Luis's knowledge, patience, and dedication contributed to a seamless and stress-free experience for you.

Your satisfaction is our top priority, and we are thrilled to know that you felt comfortable and confident throughout the entire process. Thank you for recommending us and for your high praise. We look forward to serving you again in the future.
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Feedback

Liccardi Ford
https://www.liccardifordnj.com
Watchung Ford Dealer Reviews
What a great buying experience we had at Liccardi Ford. Mina and Sulo were very friendly and professional throughout the entire process.

DealerRater
https://www.dealerrater.com
Liccardi Ford Lincoln - Dealership Ratings
Rude, obnoxious sales and service scheduler. Then they hang up knowing you can't get a human on the phone. Sarcastic and disrespectful.
3.7(400)

DealerRater
https://www.dealerrater.com
Liccardi Ford Lincoln - Dealership Reviews
Rude, obnoxious sales and service scheduler. Then they hang up knowing you can't get a human on the phone. Sarcastic and disrespectful.
3.7(400)

SureCritic
https://www.surecritic.com
Liccardi Ford, Inc. | Watchung, NJ | Verified Customer Reviews
I highly recommend liccardi ford. The service manager Robert Ventura is great. He's honest, patient and very professional. He treated me fairly with the repair ...
1.8(16)

Liccardi Ford
https://www.liccardifordnj.com
Leave a review for Liccardi Ford
Read our reviews, inventory, new vehicles, used vehicles, certified pre-owned vehicles, vehicles under 20K, service, service center, service appointment, parts ...

Better Business Bureau
https://www.bbb.org
Business Profile - for - Liccardi Ford, Inc.
Not BBB Accredited. New Car Dealers in Watchung, NJ. See BBB rating, reviews, complaints, and more.

CARFAX
https://www.carfax.com
Liccardi Ford Lincoln Dealership in Watchung, NJ
Excellent staff, service and communications. Everything was done properly and on time. Very pleased with their service over many years. their Management team is ...
4.1(395)

Cars.com
https://www.cars.com
Liccardi Ford Inc - Watchung, NJ
Terrence Devlin did an excellent job. Very professional. I highly recommend Terrence at Liccardi Ford.
3.7(400)
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Tim Tipperreiter
3 reviews
22 hours ago
New
Very poor dealership. I spoke to sales on a truck. Advised them I am 1.5 hours away and wanted to look at the truck. I took time from work as did my wife. Drove to dealership with tolls and fuel to look over the truck. Spent 30 minutes going over the truck with salesman who handed me the keys and took it for a test ride. When we returned and sat down to go over numbers salesman comes back, and said truck just sold. I had all financial in order and ready to buy. This is how a shitty dealership acts, so watch the shady games there. Just looked them up on BBB what a surprise they have a rating of F. Guess I'm not alone with folks that have gotten screwed by them. As to your rebuttal you just can't help but lie. You said you had someone coming at 4 from Connecticut. I asked before we started is the truck sold and you replied no we are good. You never said you had anyone deciding on the purchase. Read the internet you do bait and switch alot so I'm just another number. Hopefully someone will read the post and decide for themselves on your deceptive sale practice.

BO
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B O.
Edison, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
10/03/2024
0
Very poor experience.
I went there gave my complaint and asked that they check the car and tell me what’s wrong. They did their diagnosis and gave me my bill and told me to come back the next day. I had to follow up for 4 days. And when I got my car the sound and check engine light were there glaring at me. This was a service I paid over 1300 for. I write a review and the service manager responded weeks after and said to call him. Been calling for 7days no and he won’t pick up or call back. My advice use somewhere else. If I could rate it zero I definitely would.

JC
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Jacqueline C.
Holtsville, NY
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
08/07/2024
0
Illegal vehicle
Sold illegal diesel truck with emission parts missing! Liars and thieves at Green Brook NJ location! Claimed to offer a deal to buy back $7k less then purchase but never calls back to facilitate this further! Avoids my calls, voicemails and emails!

JC
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Jacqueline C.
Holtsville, NY
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
08/07/2024
0
Illegal vehicle
Sold illegal diesel truck with emission parts missing! Liars and thieves! Claimed to offer a deal to buy back $7k less then purchase but never calls back to facilitate this further! Avoids my calls, voicemails and emails!

AD
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Adam D.
Santa Fe, TX
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
03/21/2024
0
Do NOT. BUY here
7:52
••I LTE
Liccardi Ford
I have never had such poor service in my entire life!
I can't believe they would treat anyone this way let along a disabled veteran USMC. I purchased a 2024 f450 limited and they charged me 5k over invoice then I paid 2k for shipping to Texas the truck arrived a week late and when it arrived it had 3 miles to empty on fuel I had to get a gas can to get it to the fuel station because it would not make it. Upon arrival it only had one key not two and they are 500 dollars for another one. It should come with two. None of the mud flaps were installed or even sent with the truck. Now I have to buy mud flaps and pay to have them installed. No DEF in the truck. The front valance was scratched. I had the spray in bed liner installed before it left by them and they had overspray and got it off by using some product that took the clear coat off on a black truck. The level of unprofessionalism with this company is beyond my comprehension. No one even sighed for the truck to be picked up so l had to sign for pick up and drop off at the delivery site. Do not buy here you will regret it! If I could give it a negative 5 l would this truck was over 100k dollars! What do you think they will do w a
50k dollar vehicle.

AR
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Arlyn R.
Plainfield, NJ
Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5
01/22/2024
10
Highly recommend
LAST JAN 20,2024 I PURCHASED MY 2024 FORD EDGE AT LICCARDI FORD(WATCHUNG ,NJ) AND I COULDNT BE HAPPIER WITH MY PURCHASE BECAUSE MY SALESMAN (TONY TRONTO) WAS EXCELLENT! HE WAS FRIENDLY AND SMART!HE PROVIDED ME WITH ALL THE INFO THAT I NEED TO OPERATE THIS MEW CAR.HE ANSWERED ALL MY QUESTIONS.I EVEN GOT A GOOD DISCOUNT. HES HIGHLY RECOMMENDED TO HELP OTHER CUSTOMERS TO BUY THEIR CARS.GOODLUCK AND CONTINUE THE EXCELLENT JOB!
THANK YOU

JT
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Jeffrey T.
Saint Augustine, FL
Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5
06/08/2023
10
Outstanding service
Very smooth sale. My mother lives in NJ and i was worried that i might have to travel up there to get here a good deal. Nope, a few phone calls and got the price, financing and my mom was treated very well. No complaints and i was able stay in Florida with no worries!!

FM
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Franco M.
Norristown, PA
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
08/04/2022
0
Bait and switch
Epitome of “slimey car dealers”. Their website shows you a price, and you can confirm it on the phone but when you show up to buy the car they add 20k for markup. The salesman were even bragging loudly about how much they could mark cars up and still get people to buy. Dishonest and unfriendly. Don’t buy here

WF
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William F.
Wappingers Falls, NY
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
06/19/2021
Beware of lies and crooks
Beware of lies and crooksThis dealership let me drive to hours each way for four hours and told me that the car was on the lot ready for sale when I got to the Silletti nothing they are liars be where of all the rocks at that dealership
Not Recommended

MC
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M C.
Piscataway, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
02/15/2021
Salesman was rude!!!!
Worst salesman ive ever met!!! Havent been humiliated and degraded!!trying to sell me the car i dont even like ! It would be different if he was nice but very rude!!! I walked out but he did before me !
Not Recommended

SR
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Sean R.
Sayreville, NJ
Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5Overall Rating 5.0/5
01/27/2021
Great staff!! Very professional!!
I highly recommend liccardi ford. The service manager Robert Ventura is great. He's honest, patient and very professional. He treated me fairly with the repair of my ford. Don't hesitate to use them for service.
Recommended

JW
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joanne w.
Rahway, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
10/27/2020
BE WARY!
Negotiated for over a week on line for the purchase of a Ford. Finally agreed both verbally and in writing through email on a price. When it came down to picking up car I was told by Jesse and Mike Liccardi that unless I financed through them the deal was off. Also very rude and Mike hung up on me mumbling under his breath. Very unprofessional and rude. Never would buy a car from them. FAILURES in my book
Not Recommended

JC
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Jose C.
Long Branch, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
10/05/2020
Ford Escape 2020 and salesman and manager
I won’t recommend Licardi ford to my friends and company. The Salesman wanted $447.00 a mont for a Ford Escape 2020. The general manager was rude on the telephone erasing his tone of voice to me self a customer. I rate them an F. Failure.
Not Recommended

JC
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Jose C.
Long Branch, NJ
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
10/05/2020
General manager located ford one of them there is 2 general managers
The worst dealer in New Jersey. They want $447.00 monthly payment for a Ford Escape. This is the way they still money from me as a customer. I won’t go back there to lease a car they’re grade is an F I don’t recommend my partners. To go there. F. Failure.
Not Recommended

ST
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Stephanie T.
New York City, NY
Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5Overall Rating 1.0/5
08/01/2020
No integrity. Worst customer service.
We bought a used car from Liccardi in early June. They advertised the car as one price and then added a bunch of nonsense fees plus a $1,500 fee for their "150 point inspection". Well, in the first month we had the car, we had to have the AC replaced, the trunk door fixed, the sunroof fixed, and a tire valve replaced. Every time we have called or texted our salesperson he ignores us. We called looking to speak to a manager, was hung up on twice, left a message that was never returned. I left a Google review and they responded with a FAKE number to reach the manager. AVOID this place at all costs.
Not Recommended

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