Quality.
Very disappointed in the overall quality of my F150. I have had 6 new ones and this is the worst by a long margin. I am considering Dodge Ram for my next new truck. They offer more combinations of wheels and accessories. Ford used to give you something as incentives to buy. [nice wheels, raised white letters on the tires, little things], now you get nothing. the aluminum body is very disappointing, Dents at the slightest contact with just about anything. Military grade my ass. Ford surely went down in quality. I've had a new F150 96, 99, 03,08.13 and now 2918 so I know a little bit about it.